In this seminar we will be primarily learning how to apply one of the most fundamental methods of qualitative data analysis in media and communication science: content analysis. Collecting press releases from various organizations, we will apply this method to observe how public relation professionals frame their statements during times of crisis.
Utilizing Mayring’s qualitative content approach, we will create our own coding agenda to analyze this official public relation and strategic communication from various organizations that disseminateinformation during times of crisis. To build our agendas and understand how public relations professionals frame these official statements, we will apply various theories on framing and situational crisis communication. Students will work in groups and select their own crisis to work on throughout the semester
- Teacher: Ahmed Elmezeny